about the brand
Cheeky Winx gym towels are the coolest and most practical in the industry! Our funky sweat towels are made out of a special blend of materials that boast qualities such as quick drying, ultra absorbent, lightweight, compact and odour free! This means that our fitness & workout towels are perfect for any sweaty activity including the gym, cycle, pilates, basketball, tennis, cricket, swimming, kids sport and even camping.
With over 20 designs in both the regular and large gym towel size, Cheeky Winx offers a unique fitness accessory that can suit any occasion. Hygiene is of the utmost importance with our sports towels which is why they are quick drying, preventing bacteria from growing in comparison to normal cotton towels that stay wet for long periods of time. Find out why we are Australia’s best gym towel and shop our personalised gym towel collection today!
meet the founder
Its hard to tell the story of Cheeky Winx without our own personal story first! We met at the start of COVID with a mutual love for adventure and fitness. If it wasn't for all the outdoor runs with the gyms being closed, we would have never met crossing paths during our once daily outdoor exercise allocation. Our first date was exercising together and since then we have been inseparable!
With us both being active gym goers who love hiking and running we have found that all these activities we require a sweat towel. We caught ourselves both complaining about how ugly and useless all gym towels were and this is where we noticed there wasn't a market out there for a gym towel with a difference... and so the idea for Cheeky Winx was developed!
We set out with a mission to create the ultimate gym towel which would be lightweight, compact, ultra absorbent, odour free, quick drying but also fun to use and affordable!
After getting many tests of different materials, trying MANY different suppliers and going through countless designs... we finally brought our vision to life and launched Cheeky Winx in February 2021. From then we have now expanded into golf towels and who knows what's installed for the future. All we know is that we are extremely grateful and excited.
Thanks for being here and for supporting our small business! We hope you love sweating up a storm and using your Cheeky Winx towel as much as we have!