A simple 3-step process, starting with removing the dead skin, along with the stigma of ugly cracked feet, and holding the smooth nourishing balm in place with the cute custom sockette.

The silky smooth Heeling Balm glides on with the easy roll applicator and our patented sockette keeps it all in place with its high tech silicone lining and non-slip grip. Heading out? Simply pop your regular socks over the top, throw your trainers on and hit the road.

We’ve made the cracked heel treatment process simple and suitable for active people with busy lifestyles. So whether you’re wearing your Heeling Sockettes to bed or to the office in closed shoes, the only thing you’ll notice is how much better your feet look and feel.

It all started in 2014 when a beautiful blue-eyed baby was born. His mother Jodie was overjoyed that she could finally reach her feet again, but she couldn't believe it when she saw how terribly dry and cracked they were.

This is the moment when Jodie Weerts began her search for a solution to an all too common problem: dry, ugly feet and cracked, painful heels. What started during pregnancy had became an ongoing problem.

Sure there were cracked heel creams and ointments out there, but none of them worked for long and all of them left her linen sheets looking like a festival flag long after the last band had left town.

What if there was something that kept the cracked heel cream in place while walking the dog or doing pilates?

After years of trialling, testing, mixing, researching and testing some more… AT LAST! Jodie could finally put her feet up with a smug little smile and with that, Heelalujah was born!