We set out to create a brand of socks that might be your favourite go-to pair in your sock drawer. They needed to be unique to us – fun, a different colour palette, soft and hard-wearing but luxury enough to give as a gift. We sourced the finest combed cotton from Turkey, where our ethical manufacturer uses 200 needle machines to create the loveliest-looking and feeling socks. Our designs make them fun and a step away from the usual sock colour palette.

Hi, I’m Sarah and I’m the sock-lover behind Joode. I've been bouncing around in business since I had the idea of sending care packages in 2015 and launched Feel Better Box. I then launched Retreat Me Happy in 2019 and now here I am making socks. 

I struggle to sit still, love movies and walks along with beach with my spoodle. I love Chardonnay, Rose and a Pinot Noir. Also a Chicken Tikka Masala followed by Chocolate pudding with cream or custard. I have two kids and I’m originally from old Blighty.

I love surprises. I love prints. I love delighting all the senses. And most of all, I love choosing a pair of socks that matches my mood or makes me smile. I hope you love these socks as much as I’ve loved designing and sourcing them.