We are a family owned and operated company that designs & manufactures in Australia and imports from the USA. To us, fur babies always come first. We know a lot of companies and businesses say this...and in our experience very few mean it.

Our business exists wholly because of our English Springer Spaniel Lulu who was a very cheeky and destructive puppy! The business started because she wrecked an expensive dog bed...

In hindsight that bed was made in Asia with very poor materials and the person that sold us the bed at the big box chain store really had no care in the world about educating us about the right bed, how to introduce the bed or what was best for our girl. We were only a number to them. A sale. Yes that's how business operates fundamentally...but there is so much more to business than just a sale - at least to us.

The first thing that we did was to design and make the TuffMat!...Josh our Chief Design Officer has a Trade Qualification in Motor Trimming and has worked in the textile industry for almost 20 years. The TuffMat! worked well for our girl and we worked with her to ensure she knew it was a bed, not a play toy...though some days watching her on camera remotely from work I would shudder seeing her drag it all over the backyard for the perfect sun baking spot!

Soon after friends and family wanted a TuffMat! for their dog...and their friends heard about it and they wanted...thus the snowball effect began. We then began attending markets, started a Facebook page and off we went...!

The business has now grown to employ 4 of us Full Time - and the beauty of it is we STILL manufacture our beds here - and we're committed to never offshoring them! It literally means we continue to manage the quality of our products!

We at @roverpetproducts are manufacturers - making our ortho bedding & collars & leads! We also have a huge treat range & we are distributors for the crazy good USA made toy brands - @sodapupdogtoys & @loveamericandog !

We’re a business that started because of our own doggo (common theme, ha!), but we truly started by wanting something that didn’t exist (non-toxic, hardy, orthopedic dog beds made in Australia!🇦🇺). So we MADE our own - we don’t just design here, we MAKE - cutting, sewing, putting together...the whole lot!💯

Step by step along with our customers we’ve steadily increased our range, with a quality first & Aus / USA made methodology always prominent! We will only offer products certified non-toxic & good enough for our own fur baby!💖

So we THOUGHT it would be time for a re-introduction. We’re super passionate about our work, it doesn’t feel like going to work!😆

Lulu & the team send you all love💖