Our story started with two questions: Why does toothpaste come in a plastic tube, and what are we actually putting into our bodies when we brush our teeth? After realising that toothpaste needed a serious upgrade, Chelsea Ovijach set out to revolutionise the oral care industry in Australia – and in 2019, The Good Company was born.

Our commitment is to provide products that are good for people and good for the planet. With a focus on using natural ingredients and sustainable packaging, our mission is to help people make the switch to oral care products that are honest, gentle and effective.

We are committed to innovation, sustainability and continuous improvement as a business –constantly evolving to make eco-friendly alternatives accessible to everyone.