Discover emerging products, and the resources to build them
Grow your brand with our retail network
Access the people, experiences, and tools you need to build your product-based business. Our community doesn't just hype you - they’ll share their network so you can meet the right people and land long-term, solid connections to scale your brand - fast.
Join Australia's largest retail group chat
Join the conversation, where we chat about everything from software and platforms to help you scale a financially successful company - to marketing and legal advice. Looking for your next best seller? Inside, there's categorised product channels. For those looking for a business partner or selling a business, there are dedicated chats for that too.
be human - keep it real - raise a hand - give a shit - do the work -
Get matched weekly with members
No awkward intros, we do the small talk for you and match all of our members 1:1 with another member weekly. Meet a new brand, retailer, someone in your own industry - or get matched with one of our wholesale coaches.
Learn the Systems to scale
Our members share what tools and processes they are using to hit huge revenue goals by scaling through independent retail stockists.
Our members are just like you
Motivated, engaged, and have a contagious sort of generosity that makes us all proud. Some are just starting, some are already building and others have teams of 50. Wherever you are in your journey, inside, our members are taking action - together.
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“Amber Founded a sustainably produced wine brand.
Her wine is sold in over 100 retail outlets Australia-wide - including in Dan Murphys.” -
“Helen is the Founder of Be Fraîche, an award-winning, skincare range.
Helen is a creative entrepreneur, an E-commerce Strategist and a qualified Skincare Formulator. ” -
“Sarah helps creative women build Million Dollar Product Businesses.
Sarah has gone from packing hampers at her kitchen table to landing her first $30,000 wholesale order to later selling her business for half a million. ” -
“Frances is the co-founder of a non-alcoholic brand of awesome G&Ts.
Only a year into her journey - she was a finalist at Start-up Victoria's Pitch night for e-com Product Innovation.” -
“Sarah is a serial entrepreneur
Under her umbrella, Sarah has Founded Feel Better Box, Retreat Me Happy and now creates bright socks for her third business, Joode. ” -
“Ella is co-founder of Sync Period
A year into her journey she's stocked in countless beauty clinics across Australia. ”
FAQs
The Second Edit Community is an e-commerce membership based community and directory that brings together brands, retailers, and founders who are passionate about creating and selling high-quality products.
We host our community chat on Slack to provide a platform for members to connect, learn, and grow their businesses through shared knowledge, resources, and support.
As a member of our community, you'll have access to exclusive content, events, and opportunities to connect and build partnerships with like-minded entrepreneurs.
The group is for those looking to expand their product line, connect with new suppliers, and learn from other successful business owners.
Our community is exclusively for brands, retailers, and founders who are based in Australia and New Zealand.
We believe that building strong local connections is key to success in the e-commerce space, and we're committed to fostering a supportive and collaborative community of like-minded entrepreneurs.
Our members come from a range of industries, including fashion, beauty, home goods, and more, but they are united by their passion for e-commerce wholesale and their commitment to helping each other grow their businesses.
Our Community is a tight-knit group of brands, retailers and founders in the e-commerce space.
The community is for you if;
- You run a small business or are working towards launching a business within the next 6 months.
- You’re a founder with a great idea who’s ready to put a plan together.
- You’re an existing business owner who’s ready to meet and grow and scale alongside other business owners.
- You’re excited to join a thriving community of entrepreneurs that you can network with and get feedback from daily.
You're a fan of making deep connections with other Founders who are all about lifting each other up and crushing their business goals. You understand the key to a successful business is relationship building. You love dishing about both your successes and struggles, and being real about the highs and lows of entrepreneurship. You the kind of person who thrives on a little tough love and accountability to stay on track.
Our community thrives on long-term relationships and commitment. Our members are striving for long-term retail and brand partnerships and these take time to nurture.
We discourage members using old school 'spray and pray' sales tactics (that frankly no longer work) - and instead encourage solid partnership building.
While we can't guarantee that you'll connect with everyone in the community, we can promise that our members are some of the most supportive, driven, people you'll ever meet.
Our members are onboarded in monthly groups, so you'll get face-to-face intros with those joining in the same month as you. Plus, every week - you'll receive a new 1:1 connection.
No problem! We get it - if you change your mind within your trial period, just cancel your subscription through your Account.
After the trial, you can cancel anytime and won't be charged for your next billing cycle. No refunds are given if you cancel before your billing period ends.
We're always on the lookout for fantastic brands in our community to showcase in our Directory. Remember, being a part of our community is awesome, but it's not an automatic ticket to the Directory. We handpick brands from our community that really shine in terms of retail appeal, packaging, branding and professionalism.
Love your enthusiasm! We can’t wait to meet you in the Community!
Once you sign up, you'll receive a link to join within 2-business days.
We vet all members to keep our community safe so require a day or so to run these checks.
You can pitch your Founders story, to feature on our social media channels, newsletter and events by reaching out to #admin in the Group Chat.
We love case studies and getting real and raw, so let us know about you, and what specific case study, lessons and milestones we can share with the community.
Founder Feature
We spent a year with our Chemist, making countless samples to develop the perfect formula.
Aki Sunday started with the a Universal Body Oil created for the whole family. It was important to us to develop a gentle yet effective formula.
Jade, Founder